How Etendo Helped Tatalogam Group Modernise ERP Across 38 Locations

Transforming Steel Manufacturing and Distribution with a Flexible, Scalable ERP System

PT Tatalogam Lestari and PT Tata Metal Lestari, part of the Tatalogam Group, are among Indonesia’s leading steel producers, offering steel building materials and housing solutions for residential and commercial properties.

With operations spread across 38 locations, a workforce of around 2,500 employees, and a strong presence across Indonesia, the group needed an ERP system that could match the scale, speed, and complexity of its business.

As the company continued to grow, its existing ERP system began limiting operational efficiency. The need was clear: Tatalogam Group required a more modern, flexible, and integrated ERP platform that could support growth, reduce manual dependency, and improve decision-making across the organisation.

That is where Etendo came in.

The Business Challenge

Before implementing Etendo, Tatalogam Group was using Openbravo as its ERP system. While it had served the organisation for years, the system was no longer able to support the company’s evolving business requirements.

The key challenges included:

Lack of Integration

The existing system could not integrate seamlessly with other business tools and technologies. This created data silos, slowed down information flow, and increased the chances of manual errors.

Scalability Limitations

As the group expanded, the complexity and volume of transactions also increased. The legacy system struggled to keep pace with the scale of operations.

Obsolete Software and Limited Support

The outdated ERP environment resulted in operational delays, heavier manual processes, and difficulty in responding quickly to changing business needs.

Missed Automation Opportunities

Several administrative and inventory-related processes had the potential to be automated, but the old system restricted the organisation’s ability to fully leverage automation.

Why Tatalogam Group Chose Etendo

Tatalogam Group evaluated multiple ERP options, including Odoo and SAP, before choosing Etendo.
Etendo stood out because of its flexibility, scalability, and modern technology foundation. For a large manufacturing and distribution business, the ability to customise, integrate, and scale was essential.

Etendo offered:
● A flexible ERP system suitable for complex business requirements
● Seamless integration capabilities with third-party tools
● Strong scalability to support future growth
● Cloud-based infrastructure for long-term sustainability
● Compatibility with technologies such as AI agents, IoT, APIs, and business intelligence tools

Compared to other ERP systems, Etendo provided the right balance of power, flexibility, usability, and cost-effectiveness.

The Implementation

The Etendo implementation was completed in 6 months and covered critical business functions across the organisation.

The modules implemented included:
● Sales
● Purchase
● Inventory
● Finance
● Manufacturing

Minor customisations were carried out to ensure that Etendo aligned with Tatalogam Group’s unique operational needs. Since most business processes were already standardised, the implementation focused on improving system integration, automation, reporting, and process efficiency.

Key Integrations

One of the most important aspects of this implementation was Etendo’s ability to connect with multiple business systems.

The integration scope included:

E-commerce Platform

Etendo was integrated with the company’s online sales platform, helping streamline order and sales operations.

Payment Gateways

Payment gateway integration enabled smoother transaction processing and improved operational flow.

Business Intelligence Tools

BI integration helped the management access real-time reports, analytics, and business insights.

Machines and IoT Devices

Using APIs, Etendo was connected with industrial machines and IoT devices for automated data collection and monitoring.

This made the implementation especially powerful for a manufacturing-led business where real-time visibility and operational accuracy are essential.

Automation with Etendo

Etendo helped Tatalogam Group reduce manual workload by automating several administrative and inventory management processes.
Through automation and robotic process automation capabilities, the organisation was able to reduce repetitive manual tasks, improve accuracy, and allow employees to focus on higher-value work.

The Results

After implementing Etendo, Tatalogam Group saw measurable improvements across operations.

30% Reduction in Manual Work

Automation and system integration reduced the need for manual intervention in administrative processes.

20% Faster Reporting

Financial and operational reporting became faster due to real-time data integration.

Better Decision-Making

With BI tools and automated data collection, management gained faster access to real-time insights.

Improved Productivity

Employees could move away from repetitive manual processes and focus on more strategic, value-driven tasks.

Seamless Operations

Integration with e-commerce, payment gateways, BI tools, machines, and IoT devices helped reduce friction across day-to-day operations.

A Complex Implementation Made Seamless

The scale of Tatalogam Group’s operations made this implementation highly complex. With 38 locations, a diverse product line, multiple third-party tools, and industrial systems involved, integration was one of the biggest challenges.

However, Etendo’s robust API support and the involvement of skilled technical teams helped ensure smooth connectivity across platforms.
The project demonstrated Etendo’s capability to support large-scale manufacturing and distribution companies with complex operational needs.

Client Testimonial

“We are loyal clients of Openbravo, but after years of using it, we realized we needed a more flexible, scalable solution that could adapt to our growth. Etendo’s system integrity and ability to seamlessly integrate with other tools have been game-changing for us. The automation and efficiency improvements have been remarkable. We highly recommend Etendo to any company looking to leap ahead with their ERP systems.”
— Kevin Budiyanto, PT Tatalogam Lestari

Conclusion
For PT Tatalogam Lestari and PT Tata Metal Lestari, Etendo was not just an ERP replacement. It became a business transformation platform.

By helping the group integrate systems, automate processes, improve reporting, and support future growth, Etendo enabled one of Indonesia’s leading steel manufacturing groups to build a more connected, efficient, and scalable enterprise foundation.

For growing manufacturing and distribution businesses, this implementation is a strong example of how the right ERP system can simplify complexity and unlock long-term operational value.